With an extensive selection of fragrances and related products which all sell extremely well, Calvin klein has earned the position as one of the leading fragrance brands. With the first unisex scent CKone and brands such as Eternity and Obsession, Calvin Klein, in my opinion, is in a class of it's own! However, it's not the fragrances which make me take a second look at the brand... it's those clever, sexy and provocative advertising campaigns!

Calvin Klein is known for it's eye catching advertising, and infact, it has been threatened many times by conservative activists because of the brands use of seemingly underage models. one television commercial was banned as it seemed perverted. Maybe, it's this freshness which creates such a hysteria around the brand? Maybe its the black and white photography? Maybe it's the quality of the photographers? Whatever it is, Calvin Klein have found a nice little niche in their marketing, and if hysteria is created, then usually it has do
ne the brand a lot of good. Most of the models have been over 16, but it's their dainty bodies which make them look a lot younger. However,  a lot of the ads for fragrances by Calvin klein have women like Scarlett Johansson...hardly a fourteen year old waif... Have a look what you think...



Crave by Calvin Klein



Obsession by Calvin Klein shot Kate Moss to international fame when she was just 19 with her waif like frame she could easilly be as young as 12.



At only 17 Gemma Ward posed provocatively for this ad, again like Ms. Moss looking younger than her years.



Ck One This advertisement caused a stir as it conveyed same sex intamacy and sexual desires.

So are Calvin klein's advertisement perverted? Pornographic? Or is it simply Art? Judge it for yourself.