Chloé, is the French  fashion design house headquartered in Paris, France. It was established in 1952 by Jacques Lenoir and French-Egyptian creator Gaby Aghion, the house produces women’s prêt-a-porter, accessories, and fragrances.

At the beginning of February 2008, Chloé will launch a new fragrance for the first time in 10 years. The new Chloé Eau de Parfum, created under arrangements with Coty, "is positioned to be a classic signature scent":

The floral, feminine, fresh scent, is targetted for a variety of women; Chloe Sevigny, Anja Rubik and Clemence Poesy — "each chosen to represent a different facet of the Chlo

é woman: romantic; edgy, sexy and sensual" — will star in the black and white advertisement campaign. It is to mirror the creative, individual personality of women today. The actual fragrance (bear in mind I have only smelt it in a magazine tester) is very fresh, sweet and warm. It is composed of peony, lychée and freesia with rose, magnolia and lily of the valley amber and cedar wood. A daytime fragrance, which would also be a beautiful scent for sensual moments and first dates.

The Chloé Eau de Parfum Range
Chloé Eau de Parfum, will be available in 30, 50 and 75 ml with matching body products.

Price
Around $50-$80 a little less for the body products

Where to Buy
Leading Department Stores will launch the fragrance in early February