With the whole celebrity endorsed perfumes being an aspirational thing, I can't imagine so many will buy Britneys latest perfume Believe as much as they would have done when she first stepped out as a sex icon at the age of 17. Over the last 12 months to inspire us all, she has shaved her head, entered rehab, been accused of using a body double for her perfume ad, been ridiculed for her MTV comeback appearance, lost custody of her two children, and most recently, been hit with a sex tape scandal. However, she still has many fans, and ironically the tag line "the greatest freedom is to believe in yourself" suggests that Miss Spears may bounce back after her few dark hours, and become the star she once was? Time will tell.

Notes of guava and tangerine, honeysuckle and linden blossom, patchouli, amber and sweet praline. Believe is youth orientated, and apparently is quite a pleasant, daytime, wearable scent.

The Britney Spears Believe Range
 50 or 100 ml Eau de Parfum, Body Souffle
 Britneys other perfumes include Curious, In Control Curious, Britney Spears Midnight Fantasy.
Also out this month (January) is a limited edition collector bottle (very cute design for the 8-12 age range!) of her most popular curious scent (100ml around $50)

Prices
$20-$60

Where to Buy
Major Department Stores